Much more information than a business card, or listing
in the Yellow Pages. A small business web site should
have a description of what the business does, something
about the people who run the business, information
about how to contact the business, and a list of
products and services offered. Get an estimate or contact me for more information.
Database Driven Dynamic Web Sites
Do you have a lot of products or a catalog of products and services? Do you want people to be able
to search through your inventory and be able to use a shopping cart? Do you need to enable and administer
memberships in your organization? Then you need a database driven site. I can set up:
Database to hold and retrieve the data
Integration with Credit Card Gateway if needed
Search Engine Submission
I believe it is important to submit web sites to search
engines by hand. There are some search engines that
automatically reject automated submissions. It is also
important that the web site being submitted will
actually be able to be spidered by the search engine
bot, and this is something I check for as well.
Search Engine Optimization
Many people do not understand that a web site is not a
brochure. Search Engine robots are machines, they
cannot see. They do not care about the latest new toy.
They only want content, and in a way that they can
access it. Oddly enough, making it easy for a robot to
read a site also makes it easier for people.
What I Use
Uses to mark up the documents. I believe in validating all documents. If
you are you doing to do a job, get it right the first time.
I do not use tables for layout. I do not use WYSIWYG
editors to do my work for me. I use CSS for presentation, which is friendlier for people, and search engines.
Server side scripting for something as simple as including one file in another, or as complex as building an entire site, with Back Office functionality included.
Structured Query Language - for selecting and updating databases.
What I Don't Do
moderation to enhance a user's experience. A web site's
navigation or critical functionality should never rely
Entire Web Site in Flash
Again, there is nothing wrong with Flash if it is used
to enhance a user's experience. However, there should
always be a text, or graphic based alternative. For
sites that are purely visual, for example, cartoons,
such as Joe
Cartoon and Homestar, Flash is the best medium.
Pop-Ups do have their uses. In an application where
additional help is needed, it is nice to see that help
in a little window that can easily be closed. The same
can be said for larger versions of thumb nails.
There is no Earthly reason for Pop-Unders. How would
you like it if the checker at the local Seven-Eleven
ran out of the store after you screaming about
specials? You came in a bought what you wanted, now you
just want to get on with your life.
There are so many alternatives to frames, there is
almost no reason to ever have to use them. In addition,
they are fraught with danger. Visitors trying to
bookmark a page will only be bookmarking the frameset,
and have to go all the way through the site to find
what they originally thought they had bookmarked.
Printing framed sites is also a nightmare. Search
engines sometimes will pick up pages that are within a
frameset, and a visitor coming from a such a link will
hit the page, but the frameset will not be available.
That can be very confusing.
That being said, there are valid uses of frames, and a
site that uses frames can be optimized for search
engines and people if it is done correctly.